And the winner is: Najla's Gone Nuts, a snack food that had the judges drooling.
New Product Categories and Winners
Winners in 15 categories
of new kosher food products were selected by a panel of food professionals at
the offices of the National Association for the Specialty Food Trade (NASFT)
in New York City on October 18th. Only Kosherfest exhibitors whose products
were introduced within the last 13 months were eligible. Kosherfest is the largest
international kosher trade show and is co-produced by Diversified Business Communications
and Lubicom Marketing & Consulting.
Among the panel of judges were Marty Stein, Account Manager, Tree of Life,
Albany, NY; Yakov Yarmove, Corporate Ethnic Category Manager, Ethnic Marketing
& Specialty Foods, Albertsons SuperValu, Melrose Park, IL, and Jacob Rusanov,
Lifestyle Category Manager-Kosher, Wakefern Food Corporation, Elizabeth, NJ.
Together they represent more than 3,000 food retailers nationwide. The competition
was sponsored by the Kosher Food Distributors Advisory Council (KFDAC), an NASFT
member committee representing distributors, retailers and manufacturers within
the kosher industry. It was moderated by Ron Tanner, Vice President of Communications
and Education for the NASFT.
"The judges were very impressed by Najla’s Gone Nuts! in terms of
its taste, quality and salability," said Stein. "We view it as a great
new product. Having said that, it was a very difficult decision." Winners
were selected based on criteria that included: newness, quality, uniqueness,
taste, salability, merchandisability, best in category and retail price point.
Winning products will be featured at Kosherfest,
November 14-15, 2006 at the Jacob K. Javits Convention Center in New York City.
Awards will be presented to the winners during the event.
Winners in 15 categories
of new kosher food products were selected by a panel of food professionals at
the offices of the National Association for the Specialty Food Trade (NASFT)
in New York City on October 18th. Only Kosherfest exhibitors whose products
were introduced within the last 13 months were eligible. Kosherfest is the largest
international kosher trade show and is co-produced by Diversified Business Communications
and Lubicom Marketing & Consulting.